# brand.md: HF0 × tonik

## What this is

A fixed-price design offer for HF0 residents: brand, site and Demo Day materials from tonik.

## Voice

- Facts over adjectives. Numbers and dates instead of claims.
- Short declarative sentences. One idea per line.
- Demanding in both directions: state our rules and the founder's.

## Say

- Brand and site, live in three weeks.
- $15k fixed. No change orders. No retainer.
- About six hours of your time.
- You own everything on ship day.

## Never say

- world-class, best-in-class, cutting-edge, seamless, delight, leverage, synergy
- "we're passionate about", "we partner with"
- anything we can't attach a number or a date to

## Facts we can cite

- 200+ YC and Speedrun founders
- 90+ full-time designers and engineers
- Clients include LangChain, Supabase, LlamaIndex, Letta, Segment, Twilio, Okta, Extropic, Colossal, Auriga
- Contact: Aga, CEO of tonik, ak@tonik.com